He addresses three concerns: Many people trust that wearing Jesus Junk will result in conversions, Christians seem to believe Jesus Junk promotes Christian community, and people seem to be in the business because of pure commercialism.
Now, I have to admit that there have been times when I thought about taking advantage of some of my more gullible brothers and sisters. I've considered marketing the "Martin Luther Home Brew Kit" (TM) and the Redeeming Cross Crystal Ashtray. Of course, there is always the Sanctified Check Book Covers, Holy Oil Markers, and Olive Branch Bird Seed (Dove Mix).
Actually, I haven't ruled out the home brew kit yet.
It's a good read. Check it out.
Christian Marketing
