So a bunch of upscale contractors and home furnishing stores get their products placed. What do they do when nobody is watching? These people probably have employees that have heart wrenching circumstances that are worthy on television coverage, at least by ABC's standards. So they get to feel good about themselves for a couple days, impress some stock holders, and go back to business as usual. Or hopefully, better business because of the advertising they received.
What does it tell the people who don't get chosen? That their lives aren't tragic enough for prime time TV?
It sends a message that help comes in the form of a trip to Disney World and new goodies. That's the message of 9/11: Suffer tragedy and the receive a pay out.
